Best Plumber SEO Services Experts Madison

The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.

Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.

Google is effectively the new Yellow Pages.

Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.

This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.

Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.

So a search in Google for a plumber in say Atlantic City is simply going to be "Atlantic City plumber". It shouldn't therefore be hard to rank high for that keyword. Type in "plumber" without the location, and the competition is sky high.

However, a small business doesn't even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.

Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.

To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.

Most marketers know that plumbing is one of the more competitive niches in the local SEO game. There is a very good reason for this; plumbers have a higher return on investment per customers than say a small restaurant or coffee shop. Some plumbing jobs can bring in thousands of dollars especially on the corporate scale. In this article we are going to discuss how to rank a local plumber in a highly competitive niche in a very simple but easy to execute plan.

On Site Optimization for Plumbers

Although optimization for plumbers is similar to other industries, with recent changes it requires to be more tactful and utilize different capture forms. Utilize your highest traffic keywords in your home page copy a few times so Google can decipher what your website is about. On the home page you should use a lead capture form due to the nature of plumbing jobs. Lead capture forms are generally based off of an email system to forward information to the business from the customer. However, because some plumbing is on an "Emergency" basis, you need to high a contact phone number in an easy to locate area on the home page.

Citations are Huge for Plumbers

Google places and citations are huge for local businesses such as plumbers. In the majority of cities, if you do a search for a plumber the top results or middle results will all be local listings. Make sure your local listings for the business are filled out correctly and you distribute the information to as many citation websites as possible such as Yelp, City Search and more. Also check out your competitor's citation sources using tools such as Majestic SEO, or Open Site Explorer. Look for plumbing related citation websites or any that you may have missed and fill them out. These types of links are paramount for ranking a plumbing website.

Target Wide Variations of Keywords

Plumbing is an industry where a lot of keyword variations come into play. Examples of this would be users searching for variety of problems such as "Clogged toilet", "Sinks won't turn on", "Faucet is leaking" and so on. Utilize Google keyword tool to research these keywords and don't be afraid to get creative. However, don't put too much effort into keywords that don't have any search traffic. When targeting these keywords, use the phrases on different pages of the website and on a small percentage of your back link anchor text. Remember, the more anchor text diversity the better when it comes to Google's algorithm.

Use a Variety of Link Building Techniques but Keep it White Hat

A local plumber website is one that you can rank without having to use any sketchy tactics. The majority of your competitors will be ranking using the following link types: Citations, Directories, Press Releases, Guest Blogs, Web 2.0 Properties, PDF Submissions, Maps, and other niche related links. Although these link types may be more time-consuming, you will want to focus on quality written articles and avoid spun garbage.

Want to know the three (3) dirty little secrets on how to get customers from your plumbing web site to call you. Here's a hint, it doesn't include someone promising you a thousands hits a day on your web site. I don't know about you, but I can't feed my children web site hits or visitors.

Sorry to burst your bubble, but the guy on the phone who promises you a thousands hits on your web page may not know what he/she is talking about.

You see it's just not hits or visits to your web site that gets customers to call your office. It's getting the customers who visits your web page to actually call your office.

Here are three dirty little secrets that will get customers to call you from your web site.

1. Call To Action:

Have you visited a web page and found it difficult to either find the contact phone number or left the internet site realizing later that they offered the product or service you needed, but just in the corner of the web site. It's funny, but when I ask plumbing companies this question they always say " but here's the service way down behind all the other stuff. That's great they know where the information on toilet replacement is, but everyone else has to search for it. Remember that web page industry studies have shown that visitors only stay on an average of six seconds on a internet site if it doesn't interest them. So the dirty little secret is to have a call to action and have it big and obvious at the top of the page.

2. Great another 10% off coupon:

Sorry but big deal about your 10% off coupon. How many times can you honestly say that you've gotten enough business from offering 10% off coupons?

Meanwhile, why do you think customers go on the internet in the first place? Why do you go to the internet? I'll bet it's the same reason the web site industry found out as well, customers seek information.

They want to see who in the area offers plumbing services and want to know if can trust these companies.
I know the customers are not saying it out loud, but they are saying it in their subconscious.

When you visit your plumbing competitors internet site, don't they look like an advertisement or a brochure for the company. You need to ask yourself, would you trust these companies by just reading their web page?

But if they offered information about themselves ( picture of actual plumbing license, video of owner introducing themselves, actual full name customer testimonials and not just a testimonial from Johnny B.,etc) customers will start having a feeling of trust. Just saying on the web site that your the best is not going to get people to trust you.

3. Don't fool me, all plumbing web sites are basically the same!

Although you may find a really cool professional plumbing web page, they all look like and act like on line brochures. I would suggest that you do something different. Why not offer articles on how to avoid unprofessional plumbing companies and or how not to get ripped off from Johnny the plumber. Better than that, do it on video and place it on your internet site. Customers will believe it when it actually comes from you.

There are no secrets to the ideas that I just mentioned. These concepts come straight from web page marketing books that you can get easily. You just need to know what books are the best and where they are.

Changing your web site and adding video or articles would be great if you knew how . Imagine having a mailing or emails sent to your customers, where they can go to your web site for more information. Designing your web site to be like a salesman would be the best way to get customers to call you.

You can do that easily now with web site software designed for even the most dingle headed plumber. The software is available, you just need to know where to find it.

So Good luck and remember that it's no little dirty secret to get your web site getting customers to call you!!!