Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in Madison?
We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.
Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.
Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in Madison.
How Inbound Marketing Would Have Gotten A Local Plumber a New Customer
I hear it all the time "I'm not paying to advertise on that site. I do all my own online Marketing". Yes most plumbers I know are an independent breed for sure. In fact that's why most went into business for themselves, so they could do it themselves.
But when it comes to marketing their business online this is not always the best option. The more places your site can be found online, the better the chance for success. You see putting your name out there in paid directories actually complements your efforts instead of competing with them. It's all about your return on investment, does it make sense financially?
There is more to calculating your ROI than comparing the number and type of jobs received from such a service. You also have to consider the value over the life of that new customer that may have never found you in the first place as well as the word of mouth they can provide if you offer them great service.
As the internet grows it is getting more and more difficult for consumers to sift through the barrage of listings that appear in a search just to find the majority do not cover their area or even their city in a lot of cases. A directory makes it simple for them to enter their zip code to research and compare service providers in their area. So the next time you stumble upon a paid directory ask yourself if you can see a benefit for your company. Rather than how much does it cost, ask yourself how much can it return.
A paid directory can pool the resources of the many to reach the consumers where it may not be cost-effective on an individual basis. So go ahead and give it a try, you just might be surprised.
Internet Marketing for Plumbers
For a local plumber, it can be difficult to gain new leads and sales in your service area due to increased market competition and changes in advertising methods. Most companies rely on yellow pages, radio, and television advertising to gain new customers. These mediums work for companies that have large advertising budgets thus making the barrier to entry great.
For smaller companies, word of mouth, networking, referrals, and vehicle advertising are the only methods used. While these methods work, they lack long-term sustainability and growth potential. Small business plumbers should seek alternative means of gaining new customers such as creating a website, hiring an internet marketing professional, and obtaining plumber directory listings.
Creating a website can be one of the most beneficial means of gaining new customers in your service area as it allows you to target keywords that are specific to individuals that are seeking plumbing services in a certain city, region, or state. Your website will also allow up selling through additional services that you offer to customers when they are unaware of every skill your company provides. Obtaining a website is easily the most cost-effective advertising money you will spend.
Once your website is created, you will want to hire an affordable internet marketing company that can provide a free consultation in order to understand your online marketing goals. An internet marketing company will provide keyword research, competition analysis, search engine submission, local search submission, on-page and off-page search engine optimization, and optionally, search engine marketing. The long-term benefits of hiring a web marketing company far outweigh the initial upfront costs and an effective provider will provide a nice return on investment for years to come. Be aware that providers in the internet marketing industry vary from company to company. Similar to the plumbing industry, some service providers complete superior work, while others make the issue worse than it was to begin with.
Your internet marketing consultant should provide a list of promotion methods you can do on your own that will facilitate your plumbing company's success on the web. These include, but are not limited to: posting in relevant plumbing forums with your company information in the signature, creating plumbing directory listings for your company, creating plumbing industry blog posts on your website, and maintaining web 2.0 accounts on the most popular social networking websites.
Increasing local plumbing service leads in your service area can be a difficult task to smaller companies. Your plumbing company does not need a huge marketing and advertising budget to succeed. Using the methods and advice provided in this article should lower the barriers to entry and increase company success while saving on monthly costs that traditional advertising requires.
Why Plumbing Websites Are the Best Marketing Investments
Even if you are not a particularly computer savvy individual, you have probably heard of the free internet video service called YouTube. YouTube gets millions of visitors who are searching for all kinds of different topics. YouTube videos are even showing up in Google's organic search results pages. For example, if you typed in Google a search term such as plumbing and then a city's name there's a good chance that there will be some video results on the first page! You could be taking advantage of the power of YouTube by posting a few videos about your business.
To make a video for the internet you don't need a fancy camera. There are video cameras in the 150-200 dollar range that are specifically made for filming internet videos. They can connect to your computer through a simple USB port. If you choose to film your own video make sure that you keep it short, no more than a few minutes or your customers will lose interest. Try to look friendly and relaxed on camera and talk about your plumbing business. You can talk about when it was founded, what you specialize in, and any specials that you are offering. Talk about anything that would instill a sense of trust in your customers or anything that might entice them to call. Don't forget to add a call to action at the end of your video such as calling or visiting your website.
If you are camera shy there are other ways to make videos by using pictures, audio, and text. There are actually a few websites that can easily help you to do this such as Animoto (animoto.com) which charges for commercial use or flixtime (flixtime.com) a lower cost alternative.
Some other interesting ideas for videos are to make a video of a customer's testimony or to upload a video of a camera inspection of a pipeline (if you offer that service). With a little imagination the possibilities are endless.
When you upload your video to YouTube make sure that you put your keywords in the title of your YouTube video and in the description. Make sure to put a link to your website at the beginning of your video's description so that a potential customer can easily click through. Now you can sit back and let your videos bring you customers!
Want to increase your Plumbing Company’s traffic and leads in Madison? Reach out to us today.