Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in Randleman?
We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.
Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.
Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in Randleman.
Advertising Online For Plumbers
Most marketers know that plumbing is one of the more competitive niches in the local SEO game. There is a very good reason for this; plumbers have a higher return on investment per customers than say a small restaurant or coffee shop. Some plumbing jobs can bring in thousands of dollars especially on the corporate scale. In this article we are going to discuss how to rank a local plumber in a highly competitive niche in a very simple but easy to execute plan.
On Site Optimization for Plumbers
Although optimization for plumbers is similar to other industries, with recent changes it requires to be more tactful and utilize different capture forms. Utilize your highest traffic keywords in your home page copy a few times so Google can decipher what your website is about. On the home page you should use a lead capture form due to the nature of plumbing jobs. Lead capture forms are generally based off of an email system to forward information to the business from the customer. However, because some plumbing is on an "Emergency" basis, you need to high a contact phone number in an easy to locate area on the home page.
Citations are Huge for Plumbers
Google places and citations are huge for local businesses such as plumbers. In the majority of cities, if you do a search for a plumber the top results or middle results will all be local listings. Make sure your local listings for the business are filled out correctly and you distribute the information to as many citation websites as possible such as Yelp, City Search and more. Also check out your competitor's citation sources using tools such as Majestic SEO, or Open Site Explorer. Look for plumbing related citation websites or any that you may have missed and fill them out. These types of links are paramount for ranking a plumbing website.
Target Wide Variations of Keywords
Plumbing is an industry where a lot of keyword variations come into play. Examples of this would be users searching for variety of problems such as "Clogged toilet", "Sinks won't turn on", "Faucet is leaking" and so on. Utilize Google keyword tool to research these keywords and don't be afraid to get creative. However, don't put too much effort into keywords that don't have any search traffic. When targeting these keywords, use the phrases on different pages of the website and on a small percentage of your back link anchor text. Remember, the more anchor text diversity the better when it comes to Google's algorithm.
Use a Variety of Link Building Techniques but Keep it White Hat
A local plumber website is one that you can rank without having to use any sketchy tactics. The majority of your competitors will be ranking using the following link types: Citations, Directories, Press Releases, Guest Blogs, Web 2.0 Properties, PDF Submissions, Maps, and other niche related links. Although these link types may be more time-consuming, you will want to focus on quality written articles and avoid spun garbage.
Increase Local Plumbing Service Leads Through Directory Listings and Internet Marketing
The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.
Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.
Google is effectively the new Yellow Pages.
Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.
This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.
Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.
So a search in Google for a plumber in say Atlantic City is simply going to be "Atlantic City plumber". It shouldn't therefore be hard to rank high for that keyword. Type in "plumber" without the location, and the competition is sky high.
However, a small business doesn't even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.
Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.
To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.
Why Plumbing Websites Are the Best Marketing Investments
I hear it all the time "I'm not paying to advertise on that site. I do all my own online Marketing". Yes most plumbers I know are an independent breed for sure. In fact that's why most went into business for themselves, so they could do it themselves.
But when it comes to marketing their business online this is not always the best option. The more places your site can be found online, the better the chance for success. You see putting your name out there in paid directories actually complements your efforts instead of competing with them. It's all about your return on investment, does it make sense financially?
There is more to calculating your ROI than comparing the number and type of jobs received from such a service. You also have to consider the value over the life of that new customer that may have never found you in the first place as well as the word of mouth they can provide if you offer them great service.
As the internet grows it is getting more and more difficult for consumers to sift through the barrage of listings that appear in a search just to find the majority do not cover their area or even their city in a lot of cases. A directory makes it simple for them to enter their zip code to research and compare service providers in their area. So the next time you stumble upon a paid directory ask yourself if you can see a benefit for your company. Rather than how much does it cost, ask yourself how much can it return.
A paid directory can pool the resources of the many to reach the consumers where it may not be cost-effective on an individual basis. So go ahead and give it a try, you just might be surprised.
Want to increase your Plumbing Company’s traffic and leads in Randleman? Reach out to us today.