Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in Tobaccoville?
We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.
Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.
Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in Tobaccoville.
How to Effectively Market a Business Online
For any plumbing company around today, a good plumbing website is absolutely crucial to the amount of customers and new business that you hope to attract. It is definitely the most important component of your marketing campaign, and you would have to have lived under a rock for the past 20 years to not realize that. The world is only turning towards the internet more and more when it comes to finding local services, so if you aren't on board, you will be left behind. We have put together a few reasons why a plumbing website is the best marketing investment you can make.
24 / 7 Storefront
24 hours per day and 7 days per week, your website is the public face of your company. It can constantly reach customers at any time, providing you an immense amount more exposure than you would normally have. This could be HUGE for your company's image. Compare the 24/7 exposure to the 30 second radio ad, or small print advertisement in the middle of some local newspaper, both of which you paid tons more for. This is a good example of how traditional marketing methods simply cannot compete with online methods any more.
If you break down the numbers, a website will generate you a much higher Return on Investment (ROI) than any other method out there. If you look at the $2,000 you spent on a 30 second radio ad, which generated you 5 new customers (a completely realistic scenario), you get a cost-per-customer of $400. It would really take some serious profit margins and huge jobs to try and make back that money.
Now look at the kind of numbers you could have with a new, effective plumbing website. Our websites cost as little as $75 per month, and routinely generate companies 10-20 new customers per month. That's a whopping $3.75 - 7.50 per new customer! I would much rather be paying $3.75 instead of $400.
FREE Marketing Exposure
One of the most incredible concepts that your website would have going for it would be the massive exposure from Search Engines such as Google, Yahoo and Bing. Your website will start to climb the ranks of search engine results pages, and fairly soon, will be getting you tons of new traffic, all for FREE! The goal is that every time someone searches for plumbing services in your area, your website will come up, and they will contact you.
So in conclusion, a good plumbing website is the absolute best thing you can invest in when it comes to marketing. The Internet is already the biggest player in people finding local businesses, and will only continue to get more so that way.
Hendricksen Design has come out with a series of Plumbing Websites [http://hdplumbingwebsite.com] that focus on three important things -
- Being Easy to Use
- Generating More Customers
- Being Affordable
Those are the 3 most important things in a plumbing website, and we have set our sole focus on those. No worrying about useless features, or complex payment methods - just simple, effective and affordable.
Increase Local Plumbing Service Leads Through Directory Listings and Internet Marketing
Contractors display quite a bit of irony in the way they run their business. They would like for more customers to call when a problem arises that the contractor can fix. Yet contractors think they should do EVERYTHING in their business on their own. They handle the marketing, payroll, taxes and of course the actual work. This is simply not necessary.
Consider for a moment a self employed plumber. Most plumbers know that any able-bodied person can likely handle a number of plumbing tasks. But it takes knowledge and experience to recognize the true source of a leak or flow problem and determine the best solution. This specialized knowledge and experience comes from a reputable plumber.
The various tasks that a contractor handles on a day-to-day basis should also be handled by knowledgeable and experienced individuals rather than having the contractor do everything on their own. When looked at from a mathematical standpoint, it makes perfect sense.
For instance, let's say that the plumber mentioned above spends 7 hours weekly handling marketing chores. Let's also surmise that the plumber charges $50 per hour for most work. That means that the marketing efforts have to produce at least $350 in new business, every single week, in order just to break even. Anything less is a loss.
Now suppose the plumber hires a contractor marketing services company. The marketing agent looks at the plumber's business and puts together a plan that will cost $2,500 to start and a few hundred dollars per month to maintain. The plumber faints. After he regains his composure, he agrees to the marketing plan. 90 days later, thanks to the new marketing plan, the plumber has gained $10,000 in new business. Using the phrase that most contractors use "Doesn't it make sense to hire a specialist, rather than do all of it on your own?"
Plumber Marketing Services
One of my favorite marketing pitches comes from a plumber who makes a bold promise: "Our plumbers will smell good and show up on time or I will pay you!"
The line is as humorous as it is accurate - and appeals to a basic human fear: that a given plumber will show up in grungy, stinky attire two hours after the designated appointment time.
He goes on to say that some plumbers "talk rude," "smell like a goat," "leave your house a mess," and "charge an arm and a leg."
While you may be chuckling at the smelly goat reference, you may also be nodding your head in feverish agreement.
This guy is a smart marketer. In appealing to what customers don't like about plumbers, he goes right for the jugular - admitting to prospects that his industry is rife with poor (albeit sometimes deserved) stereotypes and a less-than-stellar reputation.
Then he tells you exactly why he's different - and he wraps it all up in a pretty bow: the on-time guarantee.
The point? Addressing what customers don't like can be an effective way to market your message.
Convey the issues, concerns, and fears your audience may harbor about your profession or industry
Be blunt and straightforward; avoid a defensive tone
A little humor goes a long way!
Clearly communicate how you are different
Offer a guarantee (Examples: This plumber offers sweet-smelling workers who show up on time; Domino's guarantees 30-minute delivery time)
I was curious to compare this plumber's message to what some of his competitors were saying. (Note: Any errors were left intact!)
ABC PLUMBERS: When you need a plumber, you deserve the BEST! We are Licensed Plumbers. That's why you'll always be glad you called ABC Plumber! All our plumbers are highly-trained professionals. We offer a wide range of expert plumbing and drain services, and make it a point to handle every job as promptly and reliably as we can.
XYZ PLUMBERS: XYZ Plumbers offers a high quality of service. If you need quality plumbing services, dependable work and affordable rates, give us a call today. We look forward to being of service.
PQR PLUMBERS: For over 30 years, PQR Plumbers and their reliable staff have been determined to satisfy the residential and commercial plumbing, heating, cooling, and construction needs of their valued customers.
These messages all start sounding the same and aren't nearly as compelling or catchy as the "smelly goat" guy. Which plumber would you choose?
P.S. Please note: I'm not picking on plumbers! I LOVE my plumber, who's as cool and reliable as they come. I just loved this particular plumber's approach to marketing; his tact could be used by any number of industries that are dogged by unflattering stereotypes.
Lisa is an award-winning copywriter who has spent much of her career in the magazine-publishing industry, working with publications like Vogue, People, Life, The New York Times, Real Simple, Vanity Fair, GQ, In Style, and Redbook, as well as cosmetic companies, ad agencies, and non-profit organizations.
Want to increase your Plumbing Company’s traffic and leads in Tobaccoville? Reach out to us today.