Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in Thomasville?
We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.
Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.
Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in Thomasville.
Do You Smell Good? Marketing Tips With a Twist
Most marketers know that plumbing is one of the more competitive niches in the local SEO game. There is a very good reason for this; plumbers have a higher return on investment per customers than say a small restaurant or coffee shop. Some plumbing jobs can bring in thousands of dollars especially on the corporate scale. In this article we are going to discuss how to rank a local plumber in a highly competitive niche in a very simple but easy to execute plan.
On Site Optimization for Plumbers
Although optimization for plumbers is similar to other industries, with recent changes it requires to be more tactful and utilize different capture forms. Utilize your highest traffic keywords in your home page copy a few times so Google can decipher what your website is about. On the home page you should use a lead capture form due to the nature of plumbing jobs. Lead capture forms are generally based off of an email system to forward information to the business from the customer. However, because some plumbing is on an "Emergency" basis, you need to high a contact phone number in an easy to locate area on the home page.
Citations are Huge for Plumbers
Google places and citations are huge for local businesses such as plumbers. In the majority of cities, if you do a search for a plumber the top results or middle results will all be local listings. Make sure your local listings for the business are filled out correctly and you distribute the information to as many citation websites as possible such as Yelp, City Search and more. Also check out your competitor's citation sources using tools such as Majestic SEO, or Open Site Explorer. Look for plumbing related citation websites or any that you may have missed and fill them out. These types of links are paramount for ranking a plumbing website.
Target Wide Variations of Keywords
Plumbing is an industry where a lot of keyword variations come into play. Examples of this would be users searching for variety of problems such as "Clogged toilet", "Sinks won't turn on", "Faucet is leaking" and so on. Utilize Google keyword tool to research these keywords and don't be afraid to get creative. However, don't put too much effort into keywords that don't have any search traffic. When targeting these keywords, use the phrases on different pages of the website and on a small percentage of your back link anchor text. Remember, the more anchor text diversity the better when it comes to Google's algorithm.
Use a Variety of Link Building Techniques but Keep it White Hat
A local plumber website is one that you can rank without having to use any sketchy tactics. The majority of your competitors will be ranking using the following link types: Citations, Directories, Press Releases, Guest Blogs, Web 2.0 Properties, PDF Submissions, Maps, and other niche related links. Although these link types may be more time-consuming, you will want to focus on quality written articles and avoid spun garbage.
Do You Smell Good? Marketing Tips With a Twist
For any plumbing company around today, a good plumbing website is absolutely crucial to the amount of customers and new business that you hope to attract. It is definitely the most important component of your marketing campaign, and you would have to have lived under a rock for the past 20 years to not realize that. The world is only turning towards the internet more and more when it comes to finding local services, so if you aren't on board, you will be left behind. We have put together a few reasons why a plumbing website is the best marketing investment you can make.
24 / 7 Storefront
24 hours per day and 7 days per week, your website is the public face of your company. It can constantly reach customers at any time, providing you an immense amount more exposure than you would normally have. This could be HUGE for your company's image. Compare the 24/7 exposure to the 30 second radio ad, or small print advertisement in the middle of some local newspaper, both of which you paid tons more for. This is a good example of how traditional marketing methods simply cannot compete with online methods any more.
If you break down the numbers, a website will generate you a much higher Return on Investment (ROI) than any other method out there. If you look at the $2,000 you spent on a 30 second radio ad, which generated you 5 new customers (a completely realistic scenario), you get a cost-per-customer of $400. It would really take some serious profit margins and huge jobs to try and make back that money.
Now look at the kind of numbers you could have with a new, effective plumbing website. Our websites cost as little as $75 per month, and routinely generate companies 10-20 new customers per month. That's a whopping $3.75 - 7.50 per new customer! I would much rather be paying $3.75 instead of $400.
FREE Marketing Exposure
One of the most incredible concepts that your website would have going for it would be the massive exposure from Search Engines such as Google, Yahoo and Bing. Your website will start to climb the ranks of search engine results pages, and fairly soon, will be getting you tons of new traffic, all for FREE! The goal is that every time someone searches for plumbing services in your area, your website will come up, and they will contact you.
So in conclusion, a good plumbing website is the absolute best thing you can invest in when it comes to marketing. The Internet is already the biggest player in people finding local businesses, and will only continue to get more so that way.
Hendricksen Design has come out with a series of Plumbing Websites [http://hdplumbingwebsite.com] that focus on three important things -
- Being Easy to Use
- Generating More Customers
- Being Affordable
Those are the 3 most important things in a plumbing website, and we have set our sole focus on those. No worrying about useless features, or complex payment methods - just simple, effective and affordable.
Plumber Marketing Services
Contractors display quite a bit of irony in the way they run their business. They would like for more customers to call when a problem arises that the contractor can fix. Yet contractors think they should do EVERYTHING in their business on their own. They handle the marketing, payroll, taxes and of course the actual work. This is simply not necessary.
Consider for a moment a self employed plumber. Most plumbers know that any able-bodied person can likely handle a number of plumbing tasks. But it takes knowledge and experience to recognize the true source of a leak or flow problem and determine the best solution. This specialized knowledge and experience comes from a reputable plumber.
The various tasks that a contractor handles on a day-to-day basis should also be handled by knowledgeable and experienced individuals rather than having the contractor do everything on their own. When looked at from a mathematical standpoint, it makes perfect sense.
For instance, let's say that the plumber mentioned above spends 7 hours weekly handling marketing chores. Let's also surmise that the plumber charges $50 per hour for most work. That means that the marketing efforts have to produce at least $350 in new business, every single week, in order just to break even. Anything less is a loss.
Now suppose the plumber hires a contractor marketing services company. The marketing agent looks at the plumber's business and puts together a plan that will cost $2,500 to start and a few hundred dollars per month to maintain. The plumber faints. After he regains his composure, he agrees to the marketing plan. 90 days later, thanks to the new marketing plan, the plumber has gained $10,000 in new business. Using the phrase that most contractors use "Doesn't it make sense to hire a specialist, rather than do all of it on your own?"
Want to increase your Plumbing Company’s traffic and leads in Thomasville? Reach out to us today.