Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in Kernersville?
We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.
Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.
Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in Kernersville.
5 Things You Can Learn About Marketing From Your Plumber
One of my favorite marketing pitches comes from a plumber who makes a bold promise: "Our plumbers will smell good and show up on time or I will pay you!"
The line is as humorous as it is accurate - and appeals to a basic human fear: that a given plumber will show up in grungy, stinky attire two hours after the designated appointment time.
He goes on to say that some plumbers "talk rude," "smell like a goat," "leave your house a mess," and "charge an arm and a leg."
While you may be chuckling at the smelly goat reference, you may also be nodding your head in feverish agreement.
This guy is a smart marketer. In appealing to what customers don't like about plumbers, he goes right for the jugular - admitting to prospects that his industry is rife with poor (albeit sometimes deserved) stereotypes and a less-than-stellar reputation.
Then he tells you exactly why he's different - and he wraps it all up in a pretty bow: the on-time guarantee.
The point? Addressing what customers don't like can be an effective way to market your message.
Convey the issues, concerns, and fears your audience may harbor about your profession or industry
Be blunt and straightforward; avoid a defensive tone
A little humor goes a long way!
Clearly communicate how you are different
Offer a guarantee (Examples: This plumber offers sweet-smelling workers who show up on time; Domino's guarantees 30-minute delivery time)
I was curious to compare this plumber's message to what some of his competitors were saying. (Note: Any errors were left intact!)
ABC PLUMBERS: When you need a plumber, you deserve the BEST! We are Licensed Plumbers. That's why you'll always be glad you called ABC Plumber! All our plumbers are highly-trained professionals. We offer a wide range of expert plumbing and drain services, and make it a point to handle every job as promptly and reliably as we can.
XYZ PLUMBERS: XYZ Plumbers offers a high quality of service. If you need quality plumbing services, dependable work and affordable rates, give us a call today. We look forward to being of service.
PQR PLUMBERS: For over 30 years, PQR Plumbers and their reliable staff have been determined to satisfy the residential and commercial plumbing, heating, cooling, and construction needs of their valued customers.
These messages all start sounding the same and aren't nearly as compelling or catchy as the "smelly goat" guy. Which plumber would you choose?
P.S. Please note: I'm not picking on plumbers! I LOVE my plumber, who's as cool and reliable as they come. I just loved this particular plumber's approach to marketing; his tact could be used by any number of industries that are dogged by unflattering stereotypes.
Lisa is an award-winning copywriter who has spent much of her career in the magazine-publishing industry, working with publications like Vogue, People, Life, The New York Times, Real Simple, Vanity Fair, GQ, In Style, and Redbook, as well as cosmetic companies, ad agencies, and non-profit organizations.
Plumbers and Marketing - Why Getting New Customers is So Hard
I hear it all the time "I'm not paying to advertise on that site. I do all my own online Marketing". Yes most plumbers I know are an independent breed for sure. In fact that's why most went into business for themselves, so they could do it themselves.
But when it comes to marketing their business online this is not always the best option. The more places your site can be found online, the better the chance for success. You see putting your name out there in paid directories actually complements your efforts instead of competing with them. It's all about your return on investment, does it make sense financially?
There is more to calculating your ROI than comparing the number and type of jobs received from such a service. You also have to consider the value over the life of that new customer that may have never found you in the first place as well as the word of mouth they can provide if you offer them great service.
As the internet grows it is getting more and more difficult for consumers to sift through the barrage of listings that appear in a search just to find the majority do not cover their area or even their city in a lot of cases. A directory makes it simple for them to enter their zip code to research and compare service providers in their area. So the next time you stumble upon a paid directory ask yourself if you can see a benefit for your company. Rather than how much does it cost, ask yourself how much can it return.
A paid directory can pool the resources of the many to reach the consumers where it may not be cost-effective on an individual basis. So go ahead and give it a try, you just might be surprised.
Increase Local Plumbing Service Leads through Internet Marketing
Even if you are not a particularly computer savvy individual, you have probably heard of the free internet video service called YouTube. YouTube gets millions of visitors who are searching for all kinds of different topics. YouTube videos are even showing up in Google's organic search results pages. For example, if you typed in Google a search term such as plumbing and then a city's name there's a good chance that there will be some video results on the first page! You could be taking advantage of the power of YouTube by posting a few videos about your business.
To make a video for the internet you don't need a fancy camera. There are video cameras in the 150-200 dollar range that are specifically made for filming internet videos. They can connect to your computer through a simple USB port. If you choose to film your own video make sure that you keep it short, no more than a few minutes or your customers will lose interest. Try to look friendly and relaxed on camera and talk about your plumbing business. You can talk about when it was founded, what you specialize in, and any specials that you are offering. Talk about anything that would instill a sense of trust in your customers or anything that might entice them to call. Don't forget to add a call to action at the end of your video such as calling or visiting your website.
If you are camera shy there are other ways to make videos by using pictures, audio, and text. There are actually a few websites that can easily help you to do this such as Animoto (animoto.com) which charges for commercial use or flixtime (flixtime.com) a lower cost alternative.
Some other interesting ideas for videos are to make a video of a customer's testimony or to upload a video of a camera inspection of a pipeline (if you offer that service). With a little imagination the possibilities are endless.
When you upload your video to YouTube make sure that you put your keywords in the title of your YouTube video and in the description. Make sure to put a link to your website at the beginning of your video's description so that a potential customer can easily click through. Now you can sit back and let your videos bring you customers!
Want to increase your Plumbing Company’s traffic and leads in Kernersville? Reach out to us today.