Top Plumber SEO Services Experts Woodleaf

One of my favorite marketing pitches comes from a plumber who makes a bold promise: "Our plumbers will smell good and show up on time or I will pay you!"

The line is as humorous as it is accurate - and appeals to a basic human fear: that a given plumber will show up in grungy, stinky attire two hours after the designated appointment time.

He goes on to say that some plumbers "talk rude," "smell like a goat," "leave your house a mess," and "charge an arm and a leg."

While you may be chuckling at the smelly goat reference, you may also be nodding your head in feverish agreement.

This guy is a smart marketer. In appealing to what customers don't like about plumbers, he goes right for the jugular - admitting to prospects that his industry is rife with poor (albeit sometimes deserved) stereotypes and a less-than-stellar reputation.

Then he tells you exactly why he's different - and he wraps it all up in a pretty bow: the on-time guarantee.

The point? Addressing what customers don't like can be an effective way to market your message.

Here's how:

• Convey the issues, concerns, and fears your audience may harbor about your profession or industry
• Acknowledge stereotypes
• Be blunt and straightforward; avoid a defensive tone
• A little humor goes a long way!
• Clearly communicate how you are different
• Offer a guarantee (Examples: This plumber offers sweet-smelling workers who show up on time; Domino's guarantees 30-minute delivery time)

I was curious to compare this plumber's message to what some of his competitors were saying. (Note: Any errors were left intact!)

ABC PLUMBERS: When you need a plumber, you deserve the BEST! We are Licensed Plumbers. That's why you'll always be glad you called ABC Plumber! All our plumbers are highly-trained professionals. We offer a wide range of expert plumbing and drain services, and make it a point to handle every job as promptly and reliably as we can.

XYZ PLUMBERS: XYZ Plumbers offers a high quality of service. If you need quality plumbing services, dependable work and affordable rates, give us a call today. We look forward to being of service.

PQR PLUMBERS: For over 30 years, PQR Plumbers and their reliable staff have been determined to satisfy the residential and commercial plumbing, heating, cooling, and construction needs of their valued customers.

These messages all start sounding the same and aren't nearly as compelling or catchy as the "smelly goat" guy. Which plumber would you choose?

P.S. Please note: I'm not picking on plumbers! I LOVE my plumber, who's as cool and reliable as they come. I just loved this particular plumber's approach to marketing; his tact could be used by any number of industries that are dogged by unflattering stereotypes.

Lisa is an award-winning copywriter who has spent much of her career in the magazine-publishing industry, working with publications like Vogue, People, Life, The New York Times, Real Simple, Vanity Fair, GQ, In Style, and Redbook, as well as cosmetic companies, ad agencies, and non-profit organizations.

One of my favorite marketing pitches comes from a plumber who makes a bold promise: "Our plumbers will smell good and show up on time or I will pay you!"

The line is as humorous as it is accurate - and appeals to a basic human fear: that a given plumber will show up in grungy, stinky attire two hours after the designated appointment time.

He goes on to say that some plumbers "talk rude," "smell like a goat," "leave your house a mess," and "charge an arm and a leg."

While you may be chuckling at the smelly goat reference, you may also be nodding your head in feverish agreement.

This guy is a smart marketer. In appealing to what customers don't like about plumbers, he goes right for the jugular - admitting to prospects that his industry is rife with poor (albeit sometimes deserved) stereotypes and a less-than-stellar reputation.

Then he tells you exactly why he's different - and he wraps it all up in a pretty bow: the on-time guarantee.

The point? Addressing what customers don't like can be an effective way to market your message.

Here's how:

• Convey the issues, concerns, and fears your audience may harbor about your profession or industry
• Acknowledge stereotypes
• Be blunt and straightforward; avoid a defensive tone
• A little humor goes a long way!
• Clearly communicate how you are different
• Offer a guarantee (Examples: This plumber offers sweet-smelling workers who show up on time; Domino's guarantees 30-minute delivery time)

I was curious to compare this plumber's message to what some of his competitors were saying. (Note: Any errors were left intact!)

ABC PLUMBERS: When you need a plumber, you deserve the BEST! We are Licensed Plumbers. That's why you'll always be glad you called ABC Plumber! All our plumbers are highly-trained professionals. We offer a wide range of expert plumbing and drain services, and make it a point to handle every job as promptly and reliably as we can.

XYZ PLUMBERS: XYZ Plumbers offers a high quality of service. If you need quality plumbing services, dependable work and affordable rates, give us a call today. We look forward to being of service.

PQR PLUMBERS: For over 30 years, PQR Plumbers and their reliable staff have been determined to satisfy the residential and commercial plumbing, heating, cooling, and construction needs of their valued customers.

These messages all start sounding the same and aren't nearly as compelling or catchy as the "smelly goat" guy. Which plumber would you choose?

P.S. Please note: I'm not picking on plumbers! I LOVE my plumber, who's as cool and reliable as they come. I just loved this particular plumber's approach to marketing; his tact could be used by any number of industries that are dogged by unflattering stereotypes.

Lisa is an award-winning copywriter who has spent much of her career in the magazine-publishing industry, working with publications like Vogue, People, Life, The New York Times, Real Simple, Vanity Fair, GQ, In Style, and Redbook, as well as cosmetic companies, ad agencies, and non-profit organizations.

Want to know the three (3) dirty little secrets on how to get customers from your plumbing web site to call you. Here's a hint, it doesn't include someone promising you a thousands hits a day on your web site. I don't know about you, but I can't feed my children web site hits or visitors.

Sorry to burst your bubble, but the guy on the phone who promises you a thousands hits on your web page may not know what he/she is talking about.

You see it's just not hits or visits to your web site that gets customers to call your office. It's getting the customers who visits your web page to actually call your office.

Here are three dirty little secrets that will get customers to call you from your web site.

1. Call To Action:

Have you visited a web page and found it difficult to either find the contact phone number or left the internet site realizing later that they offered the product or service you needed, but just in the corner of the web site. It's funny, but when I ask plumbing companies this question they always say " but here's the service way down behind all the other stuff. That's great they know where the information on toilet replacement is, but everyone else has to search for it. Remember that web page industry studies have shown that visitors only stay on an average of six seconds on a internet site if it doesn't interest them. So the dirty little secret is to have a call to action and have it big and obvious at the top of the page.

2. Great another 10% off coupon:

Sorry but big deal about your 10% off coupon. How many times can you honestly say that you've gotten enough business from offering 10% off coupons?

Meanwhile, why do you think customers go on the internet in the first place? Why do you go to the internet? I'll bet it's the same reason the web site industry found out as well, customers seek information.

They want to see who in the area offers plumbing services and want to know if can trust these companies.
I know the customers are not saying it out loud, but they are saying it in their subconscious.

When you visit your plumbing competitors internet site, don't they look like an advertisement or a brochure for the company. You need to ask yourself, would you trust these companies by just reading their web page?

But if they offered information about themselves ( picture of actual plumbing license, video of owner introducing themselves, actual full name customer testimonials and not just a testimonial from Johnny B.,etc) customers will start having a feeling of trust. Just saying on the web site that your the best is not going to get people to trust you.

3. Don't fool me, all plumbing web sites are basically the same!

Although you may find a really cool professional plumbing web page, they all look like and act like on line brochures. I would suggest that you do something different. Why not offer articles on how to avoid unprofessional plumbing companies and or how not to get ripped off from Johnny the plumber. Better than that, do it on video and place it on your internet site. Customers will believe it when it actually comes from you.

There are no secrets to the ideas that I just mentioned. These concepts come straight from web page marketing books that you can get easily. You just need to know what books are the best and where they are.

Changing your web site and adding video or articles would be great if you knew how . Imagine having a mailing or emails sent to your customers, where they can go to your web site for more information. Designing your web site to be like a salesman would be the best way to get customers to call you.

You can do that easily now with web site software designed for even the most dingle headed plumber. The software is available, you just need to know where to find it.

So Good luck and remember that it's no little dirty secret to get your web site getting customers to call you!!!