Best Plumber Web Design Experts Walnut Cove

Contractors display quite a bit of irony in the way they run their business. They would like for more customers to call when a problem arises that the contractor can fix. Yet contractors think they should do EVERYTHING in their business on their own. They handle the marketing, payroll, taxes and of course the actual work. This is simply not necessary.

Consider for a moment a self employed plumber. Most plumbers know that any able-bodied person can likely handle a number of plumbing tasks. But it takes knowledge and experience to recognize the true source of a leak or flow problem and determine the best solution. This specialized knowledge and experience comes from a reputable plumber.

The various tasks that a contractor handles on a day-to-day basis should also be handled by knowledgeable and experienced individuals rather than having the contractor do everything on their own. When looked at from a mathematical standpoint, it makes perfect sense.

For instance, let's say that the plumber mentioned above spends 7 hours weekly handling marketing chores. Let's also surmise that the plumber charges $50 per hour for most work. That means that the marketing efforts have to produce at least $350 in new business, every single week, in order just to break even. Anything less is a loss.

Now suppose the plumber hires a contractor marketing services company. The marketing agent looks at the plumber's business and puts together a plan that will cost $2,500 to start and a few hundred dollars per month to maintain. The plumber faints. After he regains his composure, he agrees to the marketing plan. 90 days later, thanks to the new marketing plan, the plumber has gained $10,000 in new business. Using the phrase that most contractors use "Doesn't it make sense to hire a specialist, rather than do all of it on your own?"

The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.

Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.

Google is effectively the new Yellow Pages.

Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.

This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.

Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.

So a search in Google for a plumber in say Atlantic City is simply going to be "Atlantic City plumber". It shouldn't therefore be hard to rank high for that keyword. Type in "plumber" without the location, and the competition is sky high.

However, a small business doesn't even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.

Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.

To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.

Most marketers know that plumbing is one of the more competitive niches in the local SEO game. There is a very good reason for this; plumbers have a higher return on investment per customers than say a small restaurant or coffee shop. Some plumbing jobs can bring in thousands of dollars especially on the corporate scale. In this article we are going to discuss how to rank a local plumber in a highly competitive niche in a very simple but easy to execute plan.

On Site Optimization for Plumbers

Although optimization for plumbers is similar to other industries, with recent changes it requires to be more tactful and utilize different capture forms. Utilize your highest traffic keywords in your home page copy a few times so Google can decipher what your website is about. On the home page you should use a lead capture form due to the nature of plumbing jobs. Lead capture forms are generally based off of an email system to forward information to the business from the customer. However, because some plumbing is on an "Emergency" basis, you need to high a contact phone number in an easy to locate area on the home page.

Citations are Huge for Plumbers

Google places and citations are huge for local businesses such as plumbers. In the majority of cities, if you do a search for a plumber the top results or middle results will all be local listings. Make sure your local listings for the business are filled out correctly and you distribute the information to as many citation websites as possible such as Yelp, City Search and more. Also check out your competitor's citation sources using tools such as Majestic SEO, or Open Site Explorer. Look for plumbing related citation websites or any that you may have missed and fill them out. These types of links are paramount for ranking a plumbing website.

Target Wide Variations of Keywords

Plumbing is an industry where a lot of keyword variations come into play. Examples of this would be users searching for variety of problems such as "Clogged toilet", "Sinks won't turn on", "Faucet is leaking" and so on. Utilize Google keyword tool to research these keywords and don't be afraid to get creative. However, don't put too much effort into keywords that don't have any search traffic. When targeting these keywords, use the phrases on different pages of the website and on a small percentage of your back link anchor text. Remember, the more anchor text diversity the better when it comes to Google's algorithm.

Use a Variety of Link Building Techniques but Keep it White Hat

A local plumber website is one that you can rank without having to use any sketchy tactics. The majority of your competitors will be ranking using the following link types: Citations, Directories, Press Releases, Guest Blogs, Web 2.0 Properties, PDF Submissions, Maps, and other niche related links. Although these link types may be more time-consuming, you will want to focus on quality written articles and avoid spun garbage.