Top Plumber SEO Services Experts Ararat

The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.

Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.

Google is effectively the new Yellow Pages.

Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.

This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.

Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.

So a search in Google for a plumber in say Atlantic City is simply going to be "Atlantic City plumber". It shouldn't therefore be hard to rank high for that keyword. Type in "plumber" without the location, and the competition is sky high.

However, a small business doesn't even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.

Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.

To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.

The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.

Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.

Google is effectively the new Yellow Pages.

Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.

This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.

Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.

So a search in Google for a plumber in say Atlantic City is simply going to be "Atlantic City plumber". It shouldn't therefore be hard to rank high for that keyword. Type in "plumber" without the location, and the competition is sky high.

However, a small business doesn't even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.

Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.

To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.

Even if you are not a particularly computer savvy individual, you have probably heard of the free internet video service called YouTube. YouTube gets millions of visitors who are searching for all kinds of different topics. YouTube videos are even showing up in Google's organic search results pages. For example, if you typed in Google a search term such as plumbing and then a city's name there's a good chance that there will be some video results on the first page! You could be taking advantage of the power of YouTube by posting a few videos about your business.

To make a video for the internet you don't need a fancy camera. There are video cameras in the 150-200 dollar range that are specifically made for filming internet videos. They can connect to your computer through a simple USB port. If you choose to film your own video make sure that you keep it short, no more than a few minutes or your customers will lose interest. Try to look friendly and relaxed on camera and talk about your plumbing business. You can talk about when it was founded, what you specialize in, and any specials that you are offering. Talk about anything that would instill a sense of trust in your customers or anything that might entice them to call. Don't forget to add a call to action at the end of your video such as calling or visiting your website.

If you are camera shy there are other ways to make videos by using pictures, audio, and text. There are actually a few websites that can easily help you to do this such as Animoto (animoto.com) which charges for commercial use or flixtime (flixtime.com) a lower cost alternative.

Some other interesting ideas for videos are to make a video of a customer's testimony or to upload a video of a camera inspection of a pipeline (if you offer that service). With a little imagination the possibilities are endless.

When you upload your video to YouTube make sure that you put your keywords in the title of your YouTube video and in the description. Make sure to put a link to your website at the beginning of your video's description so that a potential customer can easily click through. Now you can sit back and let your videos bring you customers!