Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in Walkertown?
We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.
Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.
Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in Walkertown.
Increase Local Plumbing Service Leads Through Directory Listings and Internet Marketing
Contractors display quite a bit of irony in the way they run their business. They would like for more customers to call when a problem arises that the contractor can fix. Yet contractors think they should do EVERYTHING in their business on their own. They handle the marketing, payroll, taxes and of course the actual work. This is simply not necessary.
Consider for a moment a self employed plumber. Most plumbers know that any able-bodied person can likely handle a number of plumbing tasks. But it takes knowledge and experience to recognize the true source of a leak or flow problem and determine the best solution. This specialized knowledge and experience comes from a reputable plumber.
The various tasks that a contractor handles on a day-to-day basis should also be handled by knowledgeable and experienced individuals rather than having the contractor do everything on their own. When looked at from a mathematical standpoint, it makes perfect sense.
For instance, let's say that the plumber mentioned above spends 7 hours weekly handling marketing chores. Let's also surmise that the plumber charges $50 per hour for most work. That means that the marketing efforts have to produce at least $350 in new business, every single week, in order just to break even. Anything less is a loss.
Now suppose the plumber hires a contractor marketing services company. The marketing agent looks at the plumber's business and puts together a plan that will cost $2,500 to start and a few hundred dollars per month to maintain. The plumber faints. After he regains his composure, he agrees to the marketing plan. 90 days later, thanks to the new marketing plan, the plumber has gained $10,000 in new business. Using the phrase that most contractors use "Doesn't it make sense to hire a specialist, rather than do all of it on your own?"
How to Effectively Market a Business Online
The world is changing. The way in which we receive information is far greater now than ever before. Apart from television, printed media, radio and other visual media, probably the most important form of media in our lives is the internet. It truly has revolutionized the way we think, the way we use technology and the way we gain information. Big business has seen this for years, but only in the past few years have small business started taking control of the way they are presented on the internet. Small business internet marketing is becoming the number one way of being recognized and found.
Consider twenty years ago, how was a plumber found by a customer? Perhaps by word of mouth, but generally, the first place people searched was in the Yellow Pages. Yellow Pages was the Google of the pre internet revolution. Now Yellow Pages is probably only used by 30% of searchers. The other 70% belongs to internet search engines and two thirds of those by Google.
Google is effectively the new Yellow Pages.
Thus, it is vital that small businesses need to have some form of web presence. And not only that, it is essential that they are easily found by searchers.
This is where internet marketers come into their own. For years, most marketers have tried their hands at affiliate marketing, but that industry is fast becoming even more competitive and harder to achieve good results. Rather than waste their talents and their knowledge, many affiliate marketers are coming across and marketing for small local businesses. A need is being met by experienced hardened marketers who have competed across the globe.
Now, they simply have to compete locally and this is far, far easier. In fact a local business should easily be able to be ranked on the first page of Google for its industry name along with the town it is situated in. And this is generally what customers are going to be typing in to find them.
So a search in Google for a plumber in say Atlantic City is simply going to be "Atlantic City plumber". It shouldn't therefore be hard to rank high for that keyword. Type in "plumber" without the location, and the competition is sky high.
However, a small business doesn't even necessarily need to have a website. With Google places, an account and listing can be grabbed free of charge and that business can advertise there. No cost, no website to maintain, and effectively that listing can be its web page as there are things that can be added and included on the profile.
Depending on the business type, it is more advantageous to have a web site in order to better describe services and products and to have a virtual presence that people can view and gain an idea of how professional the business is. It also allows a greater chance of a clickthrough as often the business will be shown in both the Google Places section of the result page and also the organic search as well. The more presence, the greater chance of click through and therefore the greater chance of business.
To conclude, with the way technology is improving and the way people are using technology, it is essential for any small business to have some form of internet marketing.
Internet Marketing for Plumbers
For any plumbing company around today, a good plumbing website is absolutely crucial to the amount of customers and new business that you hope to attract. It is definitely the most important component of your marketing campaign, and you would have to have lived under a rock for the past 20 years to not realize that. The world is only turning towards the internet more and more when it comes to finding local services, so if you aren't on board, you will be left behind. We have put together a few reasons why a plumbing website is the best marketing investment you can make.
24 / 7 Storefront
24 hours per day and 7 days per week, your website is the public face of your company. It can constantly reach customers at any time, providing you an immense amount more exposure than you would normally have. This could be HUGE for your company's image. Compare the 24/7 exposure to the 30 second radio ad, or small print advertisement in the middle of some local newspaper, both of which you paid tons more for. This is a good example of how traditional marketing methods simply cannot compete with online methods any more.
If you break down the numbers, a website will generate you a much higher Return on Investment (ROI) than any other method out there. If you look at the $2,000 you spent on a 30 second radio ad, which generated you 5 new customers (a completely realistic scenario), you get a cost-per-customer of $400. It would really take some serious profit margins and huge jobs to try and make back that money.
Now look at the kind of numbers you could have with a new, effective plumbing website. Our websites cost as little as $75 per month, and routinely generate companies 10-20 new customers per month. That's a whopping $3.75 - 7.50 per new customer! I would much rather be paying $3.75 instead of $400.
FREE Marketing Exposure
One of the most incredible concepts that your website would have going for it would be the massive exposure from Search Engines such as Google, Yahoo and Bing. Your website will start to climb the ranks of search engine results pages, and fairly soon, will be getting you tons of new traffic, all for FREE! The goal is that every time someone searches for plumbing services in your area, your website will come up, and they will contact you.
So in conclusion, a good plumbing website is the absolute best thing you can invest in when it comes to marketing. The Internet is already the biggest player in people finding local businesses, and will only continue to get more so that way.
Hendricksen Design has come out with a series of Plumbing Websites [http://hdplumbingwebsite.com] that focus on three important things -
- Being Easy to Use
- Generating More Customers
- Being Affordable
Those are the 3 most important things in a plumbing website, and we have set our sole focus on those. No worrying about useless features, or complex payment methods - just simple, effective and affordable.
Want to increase your Plumbing Company’s traffic and leads in Walkertown? Reach out to us today.