Are Your Marketing Efforts Already Successful? How Can You Know What Marketing Techniques Will Work Best For Your Plumbing Company in White Plains?
We’re in the Digital Age, a time when communication is more streamlined than it’s ever been before. This is the perfect time for establishing a new business or making a new name for an old one. After all, with your ability to reach out to virtually anyone anywhere at any time, you can be sure that any change you make with your company doesn’t go unnoticed by the world at large.But simply throwing your company and its many great features into the void of the Internet isn’t enough to ensure that you get customers lining up outside your door. No, you need to know how to best utilize your resources in order to get any real results from them.
Especially if you are newer plumbing company with a lower marketing budget, don’t feel like you need to be everywhere all at once. Select one or two key elements (your website first!) and focus your online marketing efforts on that one channel before expanding out.Luckily, though, YOU don’t have to worry about knowing the best way to utilize your online presence. All you need to know is how to contact our experts at MarketingModerno.
Through our many years in the business, we have learned the ins and outs of social media: what works, what doesn’t work, and most of all, what’s going to get your plumbing company on the map. We garner you clicks by using specific, targeted keywords that will bring your plumbing company up the Google ladder so that you become visible to people in the market for plumbing work. We’re in a new age: the Digital Age. We have the resources to bring ourselves to the world’s attention. With our plumber marketing guidance, you can be sure that you’ll get all the attention your business needs to survive in White Plains.
How to Effectively Market a Business Online
Even if you are not a particularly computer savvy individual, you have probably heard of the free internet video service called YouTube. YouTube gets millions of visitors who are searching for all kinds of different topics. YouTube videos are even showing up in Google's organic search results pages. For example, if you typed in Google a search term such as plumbing and then a city's name there's a good chance that there will be some video results on the first page! You could be taking advantage of the power of YouTube by posting a few videos about your business.
To make a video for the internet you don't need a fancy camera. There are video cameras in the 150-200 dollar range that are specifically made for filming internet videos. They can connect to your computer through a simple USB port. If you choose to film your own video make sure that you keep it short, no more than a few minutes or your customers will lose interest. Try to look friendly and relaxed on camera and talk about your plumbing business. You can talk about when it was founded, what you specialize in, and any specials that you are offering. Talk about anything that would instill a sense of trust in your customers or anything that might entice them to call. Don't forget to add a call to action at the end of your video such as calling or visiting your website.
If you are camera shy there are other ways to make videos by using pictures, audio, and text. There are actually a few websites that can easily help you to do this such as Animoto (animoto.com) which charges for commercial use or flixtime (flixtime.com) a lower cost alternative.
Some other interesting ideas for videos are to make a video of a customer's testimony or to upload a video of a camera inspection of a pipeline (if you offer that service). With a little imagination the possibilities are endless.
When you upload your video to YouTube make sure that you put your keywords in the title of your YouTube video and in the description. Make sure to put a link to your website at the beginning of your video's description so that a potential customer can easily click through. Now you can sit back and let your videos bring you customers!
Do You Smell Good? Marketing Tips With a Twist
I hear it all the time "I'm not paying to advertise on that site. I do all my own online Marketing". Yes most plumbers I know are an independent breed for sure. In fact that's why most went into business for themselves, so they could do it themselves.
But when it comes to marketing their business online this is not always the best option. The more places your site can be found online, the better the chance for success. You see putting your name out there in paid directories actually complements your efforts instead of competing with them. It's all about your return on investment, does it make sense financially?
There is more to calculating your ROI than comparing the number and type of jobs received from such a service. You also have to consider the value over the life of that new customer that may have never found you in the first place as well as the word of mouth they can provide if you offer them great service.
As the internet grows it is getting more and more difficult for consumers to sift through the barrage of listings that appear in a search just to find the majority do not cover their area or even their city in a lot of cases. A directory makes it simple for them to enter their zip code to research and compare service providers in their area. So the next time you stumble upon a paid directory ask yourself if you can see a benefit for your company. Rather than how much does it cost, ask yourself how much can it return.
A paid directory can pool the resources of the many to reach the consumers where it may not be cost-effective on an individual basis. So go ahead and give it a try, you just might be surprised.
Increase Local Plumbing Service Leads Through Directory Listings and Internet Marketing
Most of us would be more inclined to call a plumber about a backed-up drain than we would for marketing advice, but maybe that shouldn't necessarily be the case. When we recently got a chance to do some business web design work for a local plumbing company, we saw firsthand that they know a thing or two about finding and attracting new customers - online or off.
Granted, they might not think of themselves as marketing masters, but we noticed that they have a toolbox full of ideas and tactics that could work well for almost any business. And when was the last time you heard of a great plumbing company going out of business?
To see what we mean, here are five great lessons you can learn about marketing from a good plumber:
1. Names and reputations matter. On the one hand, our plumbing client used a distinctive business name the people tend to remember. On the other, they've developed a reputation for being trustworthy and affordable. If you can combine something memorable with a strong sense of value in a customer's mind, it's going to do good things for your marketing results.
2. You have to clean out a lot of "gunk" before you can get to the "good." Bad websites and marketing materials are like clogged garbage disposals - you have to clear out the crud before you can fix a problem. If you have too many long, pointless pages, ancient logos, or bad stock photos on a website or brochure, they'll have to go before in order to get your marketing efforts flowing smoothly.
3. If you help someone in crisis, you've earned a loyal customer. Every single day this particular plumbing company talks to a new customer who's facing a crisis (toilets that won't flush, sinks that won't stop running, etc.) sometimes in the middle of the night. If they show up quickly, act like professionals, and solve the problem, they've earned a loyal customer who will remember them forever. Everyone should follow their example.
4. It's okay to branch out, if you know what you're doing. Along with plumbing, this company added air conditioning repair and installation to their mix of services. Isn't this supposed to be the age of specialization? It is, but you can branch out over time - and be profitable doing it - if customers know you are competent and your prices are fair. Learn to spot natural opportunities for your business to expand and don't be afraid to explore them.
5. When you're marketing, it isn't just to new customers. Our plumber didn't just want a website that was all about sales - there are areas for potential employees, vendors, and even property maintenance supervisors. Obviously, most marketing efforts are focused on attracting new buyers, but keep in mind that your messages are also going out to existing customers, potential employees, and even your competitors. Remember this, and tailor your messages appropriately.
Your plumber might not brag about his marketing knowledge, but that doesn't mean it isn't there. Follow these tips and make the best of what they know start working for you.
Want to increase your Plumbing Company’s traffic and leads in White Plains? Reach out to us today.